Know Your Audience: HCPs Savvy Information Seeking Behaviors
HCP Desire for Short Form Content and the Rise of Mobile Healthcare professionals and practitioners (HCPs), like all consumers, have transformed the ways they seek and access information, education and content to solve problems, fulfill educational needs, answer questions and fill knowledge gaps. Typically, a major search engine is the first step to help reveal the most relevant and useful content to match an immediate need. A need for information resulting often before, during or immediately post patient encounter. Majorly,…
