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Audience Engagement Tactics
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The Impact of Digital

Audience Engagement Tactics

The Impact of Digital Audience Engagement Tactics By Kevin Novak November 18, 2015 6 min read In my last post I wrote about Audience Development (AD) and Audience Engagement (AE). In that post I offered Audience engagement and measurement strategies and described how to create engagement and build relationships with your customers, your members, your subscribers and your constituencies. If you missed the post check it out here. Your customers (subscribers, members and constituencies) are fragmenting the marketplace as they…

Kevin Novak
November 18, 2015
Smithsonian Ignite Talk: The New White Space
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The Impact of Digital

Smithsonian Ignite Talk: The New White Space

The Impact of Digital Smithsonian Ignite Talk: The New White Space By Kevin Novak October 28, 2015 4 min read In the beginning: disruption, a new white space was created, the web came to life. The web, an immature space which offered great possibilities and opportunities to those that understood it. The newness created excitement, bandwagon rolling, one must be first out the gate, the trailblazer before everyone else jumps onto the new exciting wagon rolling into the future. The…

Kevin Novak
October 28, 2015
The Opportunity to Inspire
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The Impact of Digital

The Opportunity to Inspire

The Impact of Digital The Opportunity to Inspire By Kevin Novak October 26, 2015 8 min read Time flies faster than one realizes. I had the opportunity back in 2011 to be a speaker at the Smithsonianâs Ignite Conference. I had recently held the role as one of a handful of expert reviewers for the Smithsonianâs next generation digital strategy encompassing technology, education and the digitization of content. A true privilege and I was so honored to be asked. The…

Kevin Novak
October 26, 2015
Demystifying Analytics for Editors and Publishers: Headlines and Words
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Editors and Publishers · The Impact of Digital

Demystifying Analytics for Editors and Publishers: Headlines and Words

The Impact of Digital Demystifying Analytics for Editors and Publishers: Headlines and Words By Kevin Novak June 2, 2015 9 min read Part 3 in a 3 Part Series In the last post of this 3-blog post series on Demystifying Analytics, I am going to cover how you can use analytics to measure the past performance and predict the future performance and related behaviors of your headlines. This form of insight goes beyond simple A/B testing of headlines and word…

Kevin Novak
June 2, 2015
Active Listening
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The Impact of Digital

Active Listening

The Impact of Digital Active Listening By Kevin Novak August 25, 2014 9 min read This post is going to cover a few different topics today all tied together by a common thread. Net Promoter, Active Listening, Customer and Member Experience and Multi-Channel Environments. These are the cornerstones of building a company or organization that is truly customer/member centric. I know these terms get thrown around a lot, with many claiming they are all these things. Let me just say…

Kevin Novak
August 25, 2014