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When Your Reach Exceeds Your Grasp

When Your Reach Exceeds Your Grasp Issue 139, December 14, 2023 Here’s a question for you as we wrap up 2023: Why have so many organizations reset themselves by dramatically cutting back on their staff and operations? Why did their aspirations seem so out of line with their new reality? Whatever happened to foresight? This syndrome makes us think of two quotes from two distinctly different individuals. Poet Robert Browning said, “A man’s reach should exceed his grasp, or what’s…

Demystifying Data and Analytics for Editors and Publishers

Part 1 of a 3 Part Series Part One: The Digital Experience and Introduction to Data and Analytics The Digital World has created significant opportunities and challenges for any organization but particularly those who must adjust to the new ways their “readers” consume, share and interact with digitally published content. Content is everywhere. It multiplies by the day, primary source, secondary source, opinions, comments, sentiment, word of mouth, great content, ok content, etc. It is a different world and one…