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Demystifying Data and Analytics for Editors and Publishers

Part 1 of a 3 Part Series Part One: The Digital Experience and Introduction to Data and Analytics The Digital World has created significant opportunities and challenges for any organization but particularly those who must adjust to the new ways their “readers” consume, share and interact with digitally published content. Content is everywhere. It multiplies by the day, primary source, secondary source, opinions, comments, sentiment, word of mouth, great content, ok content, etc. It is a different world and one…

Net Promoter and ACSI

What is NPS? Do you want to be a Net Promoter? Net Promoter Score is based on the fundamental perspective that an organization’s members and customers can be grouped into three categories: promoters, passives and detractors. Sentiment/data is gathered by asking one simple question: How likely are you to recommend my organization to a friend or colleague? This is asked in the immediate when an education session ends, at the end of a seminar or meeting, when a service or…

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