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The Art of Storytelling
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Ideas and Innovations Newsletter

How to Master the Art of Storytelling – Ideas and Innovations from 2040

How to Master the Art of Storytelling Issue 93, February 2, 2023 Origin Stories Storytelling and narrative have become the buzzwords of modern marketing. You’ve heard it before: What’s your organization’s brand story? Make your organization come alive through narrative. Help customers relate emotionally to your business by telling a story. And possibly the most ominous: Tell your story, or else your stakeholders will write it for you. Storytelling has been around as long as humans; the 50,000-year-old cave paintings…

Kevin Novak
February 2, 2023
When Less Is More – Ideas and Innovations from 2040
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Ideas and Innovations Newsletter

When Less Is More – Ideas and Innovations from 2040

When Less Is More Issue 92, January 26, 2023 “We’re too big to fail.” Try that one out on Elon Musk or Mark Zuckerberg. If there were ever two visionaries with an overabundance of hubris, they’re the ones. Although the concept of “too big to fail” technically refers to an organization that is so important to a financial system that a government would not allow it to go bankrupt due to the seriousness of the economic repercussions (Wiki), one could…

Kevin Novak
January 26, 2023
Looking into the crystal ball in 2023
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Ideas and Innovations Newsletter

Forging a Pathway Into 2023 – Ideas and Innovations from 2040

Forging a Pathway Into 2023 Issue 89, January 5, 2023 Two of the most important qualities we need (personally and professionally) to make good decisions are perspective and context. In order to move forward, both give relevance to how the past informs the present and can be predictive of how to plan for the future. If we take three tenses, we can reflect on what we have learned and how those insights can guide us today and tomorrow. Having said…

Kevin Novak
January 5, 2023
Value in Every Page: The Truth about Transformation
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Ideas and Innovations Newsletter

It Was the Best of Times …and Maybe the Worst – Ideas and Innovations from 2040

It Was the Best of Times …and Maybe the Worst Issue 86, December 15, 2022 It’s that time of year for stories. We’ve all got them: holiday merriment, missteps, and mayhem. All the stories that we remember and pass on from our portfolio of family and personal legends. We have a few stories as well. In our new book, The Truth About Transformation, we have an entire section devoted to dispatches (aka case studies) that are some of the most…

Kevin Novak
December 14, 2022
Astronaut riding a horse in space
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Ideas and Innovations Newsletter

The Shape of Things to Come – Ideas + Innovations from 2040

The Shape of Things to Come Issue 79: Oct 27, 2022 As we contemplate the end of another year, now is a good time to revisit the opportunities and shortfalls of technology. And to clear up some popular theories that may be losing ground. As we have said many times, technology is no panacea or silver bullet, it is simply a tool to augment our intelligence, make our solutions smarter and help us measure what matters in a way that…

Kevin Novak
October 26, 2022
Too Many Choices
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Ideas and Innovations Newsletter

Too Much Choice Makes Brand Loyalty an Endangered Species – Ideas + Innovations from 2040

Too Much Choice Makes Brand Loyalty an Endangered Species Issue 77: Oct 13, 2022 There’s a sea change taking place in social media and streaming platforms which should be a red flag for organizations that offer memberships, subscriptions or use devices that seek to deliver continuous value via consumer consumption, leading to rich sources of recurring revenue. Members Only Membership and subscription have become all the rage over the past five years across many businesses. The continual drips of monthly…

Kevin Novak
October 13, 2022
Systems Thinking Powers Actionable Solutions in Three Easy Steps – Ideas + Innovations from 2040
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Ideas and Innovations Newsletter

Systems Thinking Powers Actionable Solutions in Three Easy Steps – Ideas + Innovations from 2040

Systems Thinking Powers Actionable Solutions in Three Easy Steps The Past Is No Playbook for the Future Issue 76: Oct 6, 2022 If by chance you have been asleep for the past three decades, you may have missed the success of a systems thinking strategic model. Everyone who understands climate change realizes that we (all of us, sentient and non) live in a closed-loop, interconnected system. That understanding is based on the ability to look at life holistically, connecting the…

Kevin Novak
October 5, 2022
An Elephant? What Elephant? Where Is the Elephant? – Ideas + Innovations from 2040
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Ideas and Innovations Newsletter

An Elephant? What Elephant? Where Is the Elephant? – Ideas + Innovations from 2040

An Elephant? What Elephant? Where Is the Elephant? Decision-Making: Actions, Influences, Impacts and Unintended Consequences Issue 75: Sept 29, 2022 In June of this year, we published an article about unintended consequences and how many organizations, governments and individuals are blindsided by not anticipating the future. Technically, unintended consequences are outcomes of actions in the immediate past or in current times that have unforeseen impacts or influences on the near or far future. Consider a line of dominoes or a…

Kevin Novak
September 29, 2022
What Is Your North Star? – Ideas + Innovations from 2040
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Ideas and Innovations Newsletter

What Is Your North Star? – Ideas + Innovations from 2040

What Is Your North Star? Issue 71: Sept 1, 2022 Do you know your organization’s North Star? Or maybe a better question is whether your organization even has a North Star. Not to get all astronomical on you, but Dr. E.C. Krupp, Director of the Griffith Observatory in Los Angeles and a world-renowned expert in ancient astronomy explains, “The north pole of the sky and whatever stars were close to that point told the ancients there was foundation and structure…

Kevin Novak
August 31, 2022
To Be Forewarned Is to Be Forearmed – Ideas + Innovations from 2040
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Ideas and Innovations Newsletter

To Be Forewarned Is to Be Forearmed – Ideas + Innovations from 2040

To Be Forewarned Is to Be Forearmed Issue 64: July 14, 2022 The savvy, experienced executives are curious, informed, and naturally anticipate the future, not catch up to it. That usually requires these individuals to step out of their comfort zones and confront ambiguity and change head-on. They support their teams and coach them to think critically and stretch to maintain high performance, both individually and for the organization. This may sound obvious, but in our experience, we have encountered…

Kevin Novak
July 14, 2022
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