Contact@2040Digital.com or call us at ‪(240) 630-4674‬

strategic planning

Always Start with a Strategic Premise – Ideas + Innovations from 2040
View Post
Ideas and Innovations Newsletter

Always Start with a Strategic Premise – Ideas + Innovations from 2040

Always Start with a Strategic Premise Issue 60: June 16, 2022 You’ve developed an aspirational strategic plan that is going to help you crush it compared to your competitors and allow the organization to expand its customer base and be more relevant to existing customers. The direction of the plan and its goals seem to address the declining performance of existing business lines and offerings by developing a new model. You’ve worked on it, honed it, and vetted it with…

Kevin Novak
June 16, 2022
Transformation Is a Messy Business – Ideas + Innovations from 2040
View Post
Ideas and Innovations Newsletter

Transformation Is a Messy Business – Ideas + Innovations from 2040

Transformation Is a Messy Business Issue 58: June 2, 2022 When it comes to digital transformation, some thought leaders correlate it to chaos theory. We’ve all heard about chaos theory, even if we don’t understand it. Dumbed down, it’s the mathematical theory that explains what seems random and chaotic but that in actuality has underlying patterns, an interconnectedness and self-organization that can give order and logic to what seems chaotic on the surface. As we have continued to share in…

Kevin Novak
June 2, 2022
2040’s Ideas and Innovations: How Illusion and Delusion Derail Organizations
View Post
Ideas and Innovations Newsletter

2040’s Ideas and Innovations: How Illusion and Delusion Derail Organizations

How Illusion and Delusion Derail Organizations Issue 56: May 19, 2022 Two colleagues just attended their monthly executive committee meeting. One is the chief revenue officer of the organization, and the other is the head of marketing. The organization is struggling with diminishing membership revenues and sponsorship sales are running behind. The salesperson gave an upbeat, optimistic presentation asserting they would close the revenue gap by the end of the quarter. The marketing executive had a completely different take on…

Kevin Novak
May 19, 2022
2040’s Ideas and Innovations: Inflation + True Value
View Post
Ideas and Innovations Newsletter

2040’s Ideas and Innovations: Inflation + True Value

Inflation + True Value Issue 41: February 3, 2022 This is the first time since 1982 that inflation has grown at such a fast pace and become such an urgent short-term issue for so many organizations and individuals around the world. It is clearly affecting consumers forcing them to make fundamental changes in their choices and their overall lifestyles. The consumer who is now having to be more discerning about their own expenses contributes to a set of challenges faced…

Kevin Novak
February 3, 2022
2040’s Ideas and Innovations: Shared Purpose
View Post
Ideas and Innovations Newsletter

2040’s Ideas and Innovations: Shared Purpose

Shared Purpose Revisited Issue 59, June 9, 2022 Back by popular demand, our newsletter on Shared Purpose is the best-read article we have published. It resonates because organizations today need a shared purpose to make a business sustainable. It’s not enough to have shared goals, an organization needs shared intent. Axios reports, “So much misunderstanding, tension and turmoil flow from thinking the other people are dishonest or out to get you. So, stop assuming the worst. Dig deep enough into…

Kevin Novak
January 6, 2022
Looking Forward to 2022
View Post
Ideas and Innovations Newsletter

2040’s Ideas and Innovations 2021 Year End Wrap Up-A Guide to Readiness For Change and Transformation

A Guide to Readiness for Change and Transformation Issue 36: December 28, 2021 As we look back over the past year, it is remarkable to note how resilient we are as human beings and together as a society, which extends to our organizations and their culture. Leading in a time of ambiguity can be exhausting and meeting all stakeholders’ expectations is never-ending. At 2040, we work with our clients to navigate the sea changes that have reshaped and re-engineered how…

Kevin Novak
December 28, 2021
Ideas + Innovations from 2040: How Market Orientation Drives Success
View Post
Ideas and Innovations Newsletter

Ideas + Innovations from 2040: How Market Orientation Drives Success

How Market Orientation Drives Success There has been much written about the dynamic and disruptive market forces we operate in. But there is less attention paid to how an organization and its system can only achieve its purpose and goals if the individual and group-based human factors are aligned and oriented towards a shared value proposition to the market. We call this market orientation: enterprise-wide market information (intelligence) related to the present and upcoming needs and desires of customers, disseminating…

Kevin Novak
November 18, 2021
Ideas + Innovations from 2040: A Guide to Readiness for Change
View Post
Ideas and Innovations Newsletter

Ideas + Innovations from 2040: A Guide to Readiness for Change

A Playbook for Operational Assessment You’ve decided to mobilize your whole organization to pivot from past practices to better meet the needs of stakeholders in a dynamic, quickly evolving marketplace. You’ve completed all the planning meetings, rewritten the strategy and identified the tactics. You believe your organization is ready to achieve your new goals. But wait a minute. Are you sure you are ready? According to a recent report Lucid conducted with Forrester, “improving operational efficiency” is the #1 initiative…

Kevin Novak
July 21, 2021
← Newer Posts