The Impact of Digital Demystifying Analytics Series: Time on Site & Time on Page By Kevin Novak March 23, 2016 3 min read Time-Spent on site can often be a misleading metric and is dependent upon the content type and…
The Impact of Digital AENC Conference and Virtual Education Models By Kevin Novak March 22, 2016 1 min read 2040 Digital and Naylor’s Association Advisor presented “Taking Virtual Learning to the Next Level” at the Association Executives North Carolina Conference…
The Impact of Digital Audience Engagement Tactics By Kevin Novak November 18, 2015 6 min read In my last post I wrote about Audience Development (AD) and Audience Engagement (AE). In that post I offered Audience engagement and measurement strategies…
The Impact of Digital Audience Engagement: 5 Steps to Greater Understanding and Measurement By Kevin Novak November 4, 2015 9 min read Digital has made the world of content and services highly competitive with the ease of publishing and sharing…
The Impact of Digital Smithsonian Ignite Talk: The New White Space By Kevin Novak October 28, 2015 4 min read In the beginning: disruption, a new white space was created, the web came to life. The web, an immature space…
The Impact of Digital The Opportunity to Inspire By Kevin Novak October 26, 2015 8 min read Time flies faster than one realizes. I had the opportunity back in 2011 to be a speaker at the Smithsonianâs Ignite Conference. I…
The Impact of Digital The Mobile and App Debate: Where do you apply your strategic energy? By Kevin Novak September 29, 2015 5 min read The chase for the shiny new thing…. Digital has continued to create great value and…
The Impact of Digital Privacy is Situational By Kevin Novak September 22, 2015 7 min read The balance of forces has shifted in the networked age. People are now “public by default and private by effort.” — danah boyd I…
The Impact of Digital Association Benchmarking and Content Analytics By Kevin Novak September 17, 2015 3 min read Understand How to Benchmark Your Digital Performance Associations and non-profits often seek to benchmark their performance in digital against other associations. I…
Data and Analytics Strategy Data Strategy: Your Strategic Weapon By Kevin Novak September 16, 2015 5 min read Developing and implementing a data strategy can lead to data stores representing a 360-degree view of members, customers and subscribers across the…