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Know Your Audience: HCPs Savvy Information Seeking Behaviors
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Matching the Needs of HCPs · The Impact of Digital

Know Your Audience: HCPs Savvy Information Seeking Behaviors

The Impact of Digital Know Your Audience: HCPs Savvy Information Seeking Behaviors By Kevin Novak March 3, 2019 6 min read HCP Desire for Short Form Content and the Rise of Mobile Healthcare professionals and practitioners (HCPs), like all consumers, have transformed the ways they seek and access information, education and content to solve problems, fulfill educational needs, answer questions and fill knowledge gaps. Typically, a major search engine is the first step to help reveal the most relevant and…

Kevin Novak
March 3, 2019
Improving Your Value and Relationship with Healthcare Professionals and Practitioners (HCPs)
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Matching the Needs of HCPs · The Impact of Digital

Improving Your Value and Relationship with Healthcare Professionals and Practitioners (HCPs)

The Impact of Digital Improving Your Value and Relationship with Healthcare Professionals and Practitioners (HCPs) By Kevin Novak March 3, 2019 8 min read Changing Medical Education, Information and Content Delivery Models Medical societies, associations and publishers have the opportunity to improve the value and relationship with healthcare professionals and practitioners (HCPs) by changing their education, information and content delivery models to more directly match the changed HCP consumption behaviors. Digital tools and platforms and the data they collect afford…

Kevin Novak
March 3, 2019
Audience Engagement Tactics
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The Impact of Digital

Audience Engagement Tactics

The Impact of Digital Audience Engagement Tactics By Kevin Novak November 18, 2015 6 min read In my last post I wrote about Audience Development (AD) and Audience Engagement (AE). In that post I offered Audience engagement and measurement strategies and described how to create engagement and build relationships with your customers, your members, your subscribers and your constituencies. If you missed the post check it out here. Your customers (subscribers, members and constituencies) are fragmenting the marketplace as they…

Kevin Novak
November 18, 2015
Audience Engagement: 5 Steps to Greater Understanding and Measurement
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The Impact of Digital

Audience Engagement: 5 Steps to Greater Understanding and Measurement

The Impact of Digital Audience Engagement: 5 Steps to Greater Understanding and Measurement By Kevin Novak November 4, 2015 9 min read Digital has made the world of content and services highly competitive with the ease of publishing and sharing. A content creation business, a subject matter expert or a membership/subscriber based organization now contends with a highly fragmented market where current or prospect customers can gain information and therefore knowledge and form an opinion at the swipe of a…

Kevin Novak
November 4, 2015
The Mobile and App Debate: Where do you apply your strategic energy?
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The Impact of Digital

The Mobile and App Debate: Where do you apply your strategic energy?

The Impact of Digital The Mobile and App Debate: Where do you apply your strategic energy? By Kevin Novak September 29, 2015 5 min read The chase for the shiny new thing…. Digital has continued to create great value and many new opportunities for organizations to consider as they embrace their customers and the use new ways to interact. Organizations want to create a loyal word of mouth constituency. Ultimately, every organization is in business to grow, represent and generate…

Kevin Novak
September 29, 2015
Association Benchmarking and Content Analytics
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Data and Analytics Strategy · The Impact of Digital

Association Benchmarking and Content Analytics

The Impact of Digital Association Benchmarking and Content Analytics By Kevin Novak September 17, 2015 3 min read Understand How to Benchmark Your Digital Performance Associations and non-profits often seek to benchmark their performance in digital against other associations. I would offer that it is better to seek benchmarks around the subject matter you represent and not compare your organization to other associations. In today’s digital environment, content grows exponentially with many organizations, individuals and groups seeking to create authority…

Kevin Novak
September 17, 2015
Data, Analytics and Your CRM, AMS or SMS Systems
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Data and Analytics Strategy · The Impact of Digital

Data, Analytics and Your CRM, AMS or SMS Systems

The Impact of Digital Data, Analytics and Your CRM, AMS or SMS Systems By Kevin Novak September 16, 2015 6 min read Most organizations have a treasure trove of data and therefore the basis for gaining intelligence that leads to stable, increased or new direct or indirect revenue. The Data in Your Systems The data is often contained in a Customer Relationship Management System (CRM), an Association Management System (AMS), a Subscription Management System (SMS), in Sales Software or basic…

Kevin Novak
September 16, 2015
Active Listening
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The Impact of Digital

Active Listening

The Impact of Digital Active Listening By Kevin Novak August 25, 2014 9 min read This post is going to cover a few different topics today all tied together by a common thread. Net Promoter, Active Listening, Customer and Member Experience and Multi-Channel Environments. These are the cornerstones of building a company or organization that is truly customer/member centric. I know these terms get thrown around a lot, with many claiming they are all these things. Let me just say…

Kevin Novak
August 25, 2014