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Audience Engagement Tactics
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The Impact of Digital

Audience Engagement Tactics

In my last post I wrote about Audience Development (AD) and Audience Engagement (AE). In that post I offered Audience engagement and measurement strategies and described how to create engagement and build relationships with your customers, your members, your subscribers and your constituencies. If you missed the post check it out here. Your customers (subscribers, members and constituencies) are fragmenting the marketplace as they have changed their preferences for engagement and service from companies and brands. They seek out companies and…

Kevin Novak
November 18, 2015
Audience Engagement: 5 Steps to Greater Understanding and Measurement
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The Impact of Digital

Audience Engagement: 5 Steps to Greater Understanding and Measurement

Digital has made the world of content and services highly competitive with the ease of publishing and sharing. A content creation business, a subject matter expert or a membership/subscriber based organization now contends with a highly fragmented market where current or prospect customers can gain information and therefore knowledge and form an opinion at the swipe of a screen or a click of a few keystrokes. A highly fragmented market where customer preferences have changed and where reality and perception…

Kevin Novak
November 4, 2015
Association Benchmarking and Content Analytics
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Data and Analytics Strategy · The Impact of Digital

Association Benchmarking and Content Analytics

 Understand How to Benchmark Your Digital Performance Associations and non-profits often seek to benchmark their performance in digital against other associations. I would offer that it is better to seek benchmarks around the subject matter you represent and not compare your organization to other associations. In today’s digital environment, content grows exponentially with many organizations, individuals and groups seeking to create authority and credibility. Those organizations, individuals and groups are publishing content on the same subjects and most likely trying…

Kevin Novak
September 17, 2015
Data Strategy: Your Strategic Weapon
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Data and Analytics Strategy

Data Strategy: Your Strategic Weapon

Developing and implementing a data strategy can lead to data stores representing a 360-degree view of members, customers and subscribers across the organization. The data collected, managed and mined as specified in a data strategy and plan can enable real time descriptive, predictive and prescriptive intelligence using rules, models and algorithms that create an opportunity to use data driven management decision-making. Using your gut feeling to make decisions based on a few customer discussions is sometimes great but it can be…

Kevin Novak
September 16, 2015
Demystifying Analytics for Editors and Publishers: Headlines and Words
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Editors and Publishers · The Impact of Digital

Demystifying Analytics for Editors and Publishers: Headlines and Words

Part 3 in a 3 Part Series In the last post of this 3-blog post series on Demystifying Analytics, I am going to cover how you can use analytics to measure the past performance and predict the future performance and related behaviors of your headlines. This form of insight goes beyond simple A/B testing of headlines and word choices and gives you historical and future information to aid your choices and decision-making. Have you struggled as an editor with word…

Kevin Novak
June 2, 2015
Demystifying Analytics: Engagement, Consumption, Amplification and More
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Editors and Publishers · The Impact of Digital

Demystifying Analytics: Engagement, Consumption, Amplification and More

Part 2 of a 3 Part Series Your editorial planning process in the digital world most likely contains 4 steps. You plan, content is developed, you work with the social media or digital team to optimize and the content gets posted. There should be an additional step in your process that is focused on measurement. You know your content, the impact you hope to have, the goal you hope to achieve, why not decide on how it will be measured…

Kevin Novak
June 2, 2015
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