content amplification Archives

In my last post I wrote about Audience Development (AD) and Audience Engagement (AE). In that post I offered Audience engagement and measurement strategies and described how to create engagement and build relationships with your customers, your members, your subscribers and your constituencies. If you missed the post check it out here. Your customers (subscribers, members and constituencies) are fragmenting the marketplace as they have changed their preferences for engagement and service from companies and brands. They seek out companies and…

Kevin Novak

November 18, 2015

Audience Engagement: 5 Steps to Greater Understanding and Measurement

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The Impact of Digital

Audience Engagement: 5 Steps to Greater Understanding and Measurement

Digital has made the world of content and services highly competitive with the ease of publishing and sharing. A content creation business, a subject matter expert or a membership/subscriber based organization now contends with a highly fragmented market where current or prospect customers can gain information and therefore knowledge and form an opinion at the swipe of a screen or a click of a few keystrokes. A highly fragmented market where customer preferences have changed and where reality and perception…

Kevin Novak

November 4, 2015

Smithsonian Ignite Talk: The New White Space

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The Impact of Digital

Smithsonian Ignite Talk: The New White Space

In the beginning: disruption, a new white space was created, the web came to life. The web, an immature space which offered great possibilities and opportunities to those that understood it. The newness created excitement, bandwagon rolling, one must be first out the gate, the trailblazer before everyone else jumps onto the new exciting wagon rolling into the future. The great time of experimentation, prototyping, testing and building began. An explosion of approaches… An explosion of information…. An explosion of…

Kevin Novak

October 28, 2015

Association Benchmarking and Content Analytics

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Data and Analytics Strategy · The Impact of Digital

Association Benchmarking and Content Analytics

Understand How to Benchmark Your Digital Performance Associations and non-profits often seek to benchmark their performance in digital against other associations. I would offer that it is better to seek benchmarks around the subject matter you represent and not compare your organization to other associations. In today’s digital environment, content grows exponentially with many organizations, individuals and groups seeking to create authority and credibility. Those organizations, individuals and groups are publishing content on the same subjects and most likely trying…

Kevin Novak

September 17, 2015

Demystifying Analytics: Engagement, Consumption, Amplification and More

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Editors and Publishers · The Impact of Digital

Demystifying Analytics: Engagement, Consumption, Amplification and More

Part 2 of a 3 Part Series Your editorial planning process in the digital world most likely contains 4 steps. You plan, content is developed, you work with the social media or digital team to optimize and the content gets posted. There should be an additional step in your process that is focused on measurement. You know your content, the impact you hope to have, the goal you hope to achieve, why not decide on how it will be measured…

Kevin Novak

June 2, 2015