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content marketing

Audience Engagement: 5 Steps to Greater Understanding and Measurement
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The Impact of Digital

Audience Engagement: 5 Steps to Greater Understanding and Measurement

Digital has made the world of content and services highly competitive with the ease of publishing and sharing. A content creation business, a subject matter expert or a membership/subscriber based organization now contends with a highly fragmented market where current or prospect customers can gain information and therefore knowledge and form an opinion at the swipe of a screen or a click of a few keystrokes. A highly fragmented market where customer preferences have changed and where reality and perception…

Kevin Novak
November 4, 2015
The Mobile and App Debate: Where do you apply your strategic energy?
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The Impact of Digital

The Mobile and App Debate: Where do you apply your strategic energy?

The chase for the shiny new thing…. Digital has continued to create great value and many new opportunities for organizations to consider as they embrace their customers and the use new ways to interact. Organizations want to create a loyal word of mouth constituency. Ultimately, every organization is in business to grow, represent and generate revenue, authority and credibility. Most feel the tension to evolve their organizations to match the digital opportunities. Many consultants and companies will advise their clients…

Kevin Novak
September 29, 2015
Association Benchmarking and Content Analytics
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Data and Analytics Strategy · The Impact of Digital

Association Benchmarking and Content Analytics

 Understand How to Benchmark Your Digital Performance Associations and non-profits often seek to benchmark their performance in digital against other associations. I would offer that it is better to seek benchmarks around the subject matter you represent and not compare your organization to other associations. In today’s digital environment, content grows exponentially with many organizations, individuals and groups seeking to create authority and credibility. Those organizations, individuals and groups are publishing content on the same subjects and most likely trying…

Kevin Novak
September 17, 2015
Demystifying Analytics for Editors and Publishers: Headlines and Words
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Editors and Publishers · The Impact of Digital

Demystifying Analytics for Editors and Publishers: Headlines and Words

Part 3 in a 3 Part Series In the last post of this 3-blog post series on Demystifying Analytics, I am going to cover how you can use analytics to measure the past performance and predict the future performance and related behaviors of your headlines. This form of insight goes beyond simple A/B testing of headlines and word choices and gives you historical and future information to aid your choices and decision-making. Have you struggled as an editor with word…

Kevin Novak
June 2, 2015
Demystifying Data and Analytics for Editors and Publishers
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Editors and Publishers · The Impact of Digital

Demystifying Data and Analytics for Editors and Publishers

Part 1 of a 3 Part Series Part One: The Digital Experience and Introduction to Data and Analytics The Digital World has created significant opportunities and challenges for any organization but particularly those who must adjust to the new ways their “readers” consume, share and interact with digitally published content. Content is everywhere. It multiplies by the day, primary source, secondary source, opinions, comments, sentiment, word of mouth, great content, ok content, etc. It is a different world and one…

Kevin Novak
June 2, 2015
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