content measurement Archives

Measuring What Matters: Navigating the KPI Labyrinth in an Era of Information Overload Issue 215, June 5, 2025 Let’s get to the bottom line up front: In a business environment drowning in data, the organizations that will thrive are those that master the art of strategic data curation instead of collection, asking “why” before “what,” and building KPI ecosystems that connect rather than isolate. Last week we offered advice and some philosophical thought about leading and managing in today’s whiplash…

Kevin Novak

June 5, 2025

Know Your Audience: HCPs Savvy Information Seeking Behaviors

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Matching the Needs of HCPs · The Impact of Digital

Know Your Audience: HCPs Savvy Information Seeking Behaviors

HCP Desire for Short Form Content and the Rise of Mobile Healthcare professionals and practitioners (HCPs), like all consumers, have transformed the ways they seek and access information, education and content to solve problems, fulfill educational needs, answer questions and fill knowledge gaps. Typically, a major search engine is the first step to help reveal the most relevant and useful content to match an immediate need. A need for information resulting often before, during or immediately post patient encounter. Majorly,…

Kevin Novak

March 3, 2019

The Mobile and App Debate: Where do you apply your strategic energy?

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The Impact of Digital

The Mobile and App Debate: Where do you apply your strategic energy?

The chase for the shiny new thing…. Digital has continued to create great value and many new opportunities for organizations to consider as they embrace their customers and the use new ways to interact. Organizations want to create a loyal word of mouth constituency. Ultimately, every organization is in business to grow, represent and generate revenue, authority and credibility. Most feel the tension to evolve their organizations to match the digital opportunities. Many consultants and companies will advise their clients…

Kevin Novak

September 29, 2015

Association Benchmarking and Content Analytics

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Data and Analytics Strategy · The Impact of Digital

Association Benchmarking and Content Analytics

Understand How to Benchmark Your Digital Performance Associations and non-profits often seek to benchmark their performance in digital against other associations. I would offer that it is better to seek benchmarks around the subject matter you represent and not compare your organization to other associations. In today’s digital environment, content grows exponentially with many organizations, individuals and groups seeking to create authority and credibility. Those organizations, individuals and groups are publishing content on the same subjects and most likely trying…

Kevin Novak

September 17, 2015

Data, Analytics and Your CRM, AMS or SMS Systems

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Data and Analytics Strategy · The Impact of Digital

Data, Analytics and Your CRM, AMS or SMS Systems

Most organizations have a treasure trove of data and therefore the basis for gaining intelligence that leads to stable, increased or new direct or indirect revenue. The data is often contained in a Customer Relationship Management System (CRM), an Association Management System (AMS), a Subscription Management System (SMS), in Sales Software or basic databases and spreadsheets. Staff throughout organizations have leveraged the technological opportunities available to better track and manage their interests, their customers and the information they need to…

Kevin Novak

September 16, 2015

Demystifying Analytics: Engagement, Consumption, Amplification and More

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Editors and Publishers · The Impact of Digital

Demystifying Analytics: Engagement, Consumption, Amplification and More

Part 2 of a 3 Part Series Your editorial planning process in the digital world most likely contains 4 steps. You plan, content is developed, you work with the social media or digital team to optimize and the content gets posted. There should be an additional step in your process that is focused on measurement. You know your content, the impact you hope to have, the goal you hope to achieve, why not decide on how it will be measured…

Kevin Novak

June 2, 2015