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Smithsonian Ignite Talk: The New White Space

In the beginning: disruption, a new white space was created, the web came to life. The web, an immature space which offered great possibilities and opportunities to those that understood it. The newness created excitement, bandwagon rolling, one must be first out the gate, the trailblazer before everyone else jumps onto the new exciting wagon rolling into the future. The great time of experimentation, prototyping, testing and building began. An explosion of approaches… An explosion of information…. An explosion of…

The Opportunity to Inspire

Time flies faster than one realizes. I had the opportunity back in 2011 to be a speaker at the Smithsonian’s Ignite Conference. I had recently held the role as one of a handful of expert reviewers for the Smithsonian’s next generation digital strategy encompassing technology, education and the digitization of content. A true privilege and I was so honored to be asked. The subject matter is near and dear to my heart and a passion stemming from my days as…

The Mobile and App Debate: Where do you apply your strategic energy?

The chase for the shiny new thing…. Digital has continued to create great value and many new opportunities for organizations to consider as they embrace their customers and the use new ways to interact. Organizations want to create a loyal word of mouth constituency. Ultimately, every organization is in business to grow, represent and generate revenue, authority and credibility. Most feel the tension to evolve their organizations to match the digital opportunities. Many consultants and companies will advise their clients…

Association Benchmarking and Content Analytics

 Understand How to Benchmark Your Digital Performance Associations and non-profits often seek to benchmark their performance in digital against other associations. I would offer that it is better to seek benchmarks around the subject matter you represent and not compare your organization to other associations. In today’s digital environment, content grows exponentially with many organizations, individuals and groups seeking to create authority and credibility. Those organizations, individuals and groups are publishing content on the same subjects and most likely trying…

Demystifying Analytics for Editors and Publishers: Headlines and Words

Part 3 in a 3 Part Series In the last post of this 3-blog post series on Demystifying Analytics, I am going to cover how you can use analytics to measure the past performance and predict the future performance and related behaviors of your headlines. This form of insight goes beyond simple A/B testing of headlines and word choices and gives you historical and future information to aid your choices and decision-making. Have you struggled as an editor with word…

Demystifying Analytics: Engagement, Consumption, Amplification and More

Part 2 of a 3 Part Series Your editorial planning process in the digital world most likely contains 4 steps. You plan, content is developed, you work with the social media or digital team to optimize and the content gets posted. There should be an additional step in your process that is focused on measurement. You know your content, the impact you hope to have, the goal you hope to achieve, why not decide on how it will be measured…

Demystifying Data and Analytics for Editors and Publishers

Part 1 of a 3 Part Series Part One: The Digital Experience and Introduction to Data and Analytics The Digital World has created significant opportunities and challenges for any organization but particularly those who must adjust to the new ways their “readers” consume, share and interact with digitally published content. Content is everywhere. It multiplies by the day, primary source, secondary source, opinions, comments, sentiment, word of mouth, great content, ok content, etc. It is a different world and one…

Active Listening

Are you “actively” listening to your customers and members? Today’s world is global, digital and connected. Information, opinions, thoughts, reviews, and comments spread instantaneously and in far reaching ways. Are you listening? Are you actively listening to what is being said about your organization? Do you know what impact all of those words, comments and opinion are having on you in real time? What impact they are having on your revenue? What impact they are having on your organization? Do…