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Audience Engagement Tactics
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The Impact of Digital

Audience Engagement Tactics

The Impact of Digital Audience Engagement Tactics By Kevin Novak November 18, 2015 6 min read In my last post I wrote about Audience Development (AD) and Audience Engagement (AE). In that post I offered Audience engagement and measurement strategies and described how to create engagement and build relationships with your customers, your members, your subscribers and your constituencies. If you missed the post check it out here. Your customers (subscribers, members and constituencies) are fragmenting the marketplace as they…

Kevin Novak
November 18, 2015
The Opportunity to Inspire
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The Impact of Digital

The Opportunity to Inspire

The Impact of Digital The Opportunity to Inspire By Kevin Novak October 26, 2015 8 min read Time flies faster than one realizes. I had the opportunity back in 2011 to be a speaker at the Smithsonianâs Ignite Conference. I had recently held the role as one of a handful of expert reviewers for the Smithsonianâs next generation digital strategy encompassing technology, education and the digitization of content. A true privilege and I was so honored to be asked. The…

Kevin Novak
October 26, 2015
The Cycles of Human Behavior and Experience
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The Age of the Customer · The Impact of Digital

The Cycles of Human Behavior and Experience

The Impact of Digital The Cycles of Human Behavior and Experience By Kevin Novak September 15, 2015 8 min read Creating Brand Equity The Customer Journey in a multi-channel world is comprised of a variety of factors that need to be considered, understood and addressed if an organization is going to be successful in holding on to and growing their customer base. Digital adoption for interacting, shopping, learning and seeking information and opinion continues to explode across all demographical segments…

Kevin Novak
September 15, 2015
Net Promoter and ACSI
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The Impact of Digital

Net Promoter and ACSI

The Impact of Digital Net Promoter and ACSI By Kevin Novak August 1, 2014 4 min read Today, I want to introduce you to two programs, one that I believe is essential to any business trying to understand the loyalty and satisfaction of their customers or members, and one that is a great barometer for the state of customer satisfaction in the US across industries. Net Promoter NPS stands for Net Promoter Score, a metric that serves as the standard…

Kevin Novak
August 1, 2014