subscribers Archives

How can behavioral data help You? The evolution and growth of digital and technology has afforded organizations a great opportunity to record, collect and gain intelligence from what is called behavioral data. Behavioral data is the capture of interaction, click, engagement, movement through a website, actions taken via email marketing across the buyer journey, user movement through digital content and more. In short, it is data that is recorded and collected about the customer/prospect customer and how they move and the…

Kevin Novak

June 14, 2016

Conscious vs Subconscious Decision Making

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Data and Analytics Strategy · The Age of the Customer · The Impact of Digital

Conscious vs Subconscious Decision Making

We all believe we make conscious decisions every day. The power and influence of the subconscious is often overlooked and we often fail to see the impact it has. How many times have you made a decision in the moment? How many times have you simply made a decision based on “Gut” feel? Do you remember actually thinking and processing options and alternatives in that moment or before you “felt” the right decision to make? Do you remember thinking it…

Kevin Novak

June 13, 2016

The Mobile and App Debate: Where do you apply your strategic energy?

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The Impact of Digital

The Mobile and App Debate: Where do you apply your strategic energy?

The chase for the shiny new thing…. Digital has continued to create great value and many new opportunities for organizations to consider as they embrace their customers and the use new ways to interact. Organizations want to create a loyal word of mouth constituency. Ultimately, every organization is in business to grow, represent and generate revenue, authority and credibility. Most feel the tension to evolve their organizations to match the digital opportunities. Many consultants and companies will advise their clients…

Kevin Novak

September 29, 2015

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Data and Analytics Strategy

Data Strategy: Your Strategic Weapon

Developing and implementing a data strategy can lead to data stores representing a 360-degree view of members, customers and subscribers across the organization. The data collected, managed and mined as specified in a data strategy and plan can enable real time descriptive, predictive and prescriptive intelligence using rules, models and algorithms that create an opportunity to use data driven management decision-making. Using your gut feeling to make decisions based on a few customer discussions is sometimes great but it can be…

Kevin Novak

September 16, 2015

Demystifying Data and Analytics for Editors and Publishers

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Editors and Publishers · The Impact of Digital

Demystifying Data and Analytics for Editors and Publishers

Part 1 of a 3 Part Series Part One: The Digital Experience and Introduction to Data and Analytics The Digital World has created significant opportunities and challenges for any organization but particularly those who must adjust to the new ways their “readers” consume, share and interact with digitally published content. Content is everywhere. It multiplies by the day, primary source, secondary source, opinions, comments, sentiment, word of mouth, great content, ok content, etc. It is a different world and one…

Kevin Novak

June 2, 2015