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Editors and Publishers

Creating the Content Machine: Podcast Series Episode One Transcript
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Creating the Content Machine · Editors and Publishers · The Impact of Digital

Creating the Content Machine: Podcast Series Episode One Transcript

Organic Search for Publishers is an eight part series designed to help you and your publishing organization develop and implement an effective content machine strategy. The blog series and transcripts are adapted from a podcast series 2040 Digital created for Subscription Insider. To subscribe and listen to the podcast series (all eight episodes are available) visit our page, Subscription Insider’s website or go to iTunes. Episode One: Understanding the Basics The content that follows represents the transcript from Episode One…

Kevin Novak
December 19, 2017
Creating the Content Machine and Organic Search Series
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B2P · Creating the Content Machine · Editors and Publishers · Organic Search · The Impact of Digital

Creating the Content Machine and Organic Search Series

Organic Search for Publishers is an eight part series designed to help you and your publishing organization develop and implement an effective content machine strategy. The blog series and transcripts are adapted from a podcast series 2040 Digital created for Subscription Insider. To subscribe and listen to the podcast series (all eight episodes are available) visit our page, Subscription Insider or go to iTunes. The series offers detailed instruction for anyone producing content: for editorial teams, marketing teams, sales teams,…

Kevin Novak
December 19, 2017
Top 3 Ways Niche Publishers and Media Companies can Transform Their Digital Revenue Model
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Data and Analytics Strategy · Digital Revenue Models · Editors and Publishers · revenue · The Impact of Digital · Value Proposition

Top 3 Ways Niche Publishers and Media Companies can Transform Their Digital Revenue Model

The Content Machine, Data and Technology A recent report by MIT Sloan Management Review and Deloitte found that nearly 90% of managers surveyed report that their industry is likely to be disrupted by digital technologies. Yet less than half of the managers report that their company is doing enough to prepare for this disruption.  When digital is a focus, it is most often at the surface level or what is often equated as the “presentation layer” that the customer sees…

Kevin Novak
June 5, 2017
The Revenue Shift and Digital
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Data and Analytics Strategy · Digital Advertising Trends · Digital Revenue Models · Editors and Publishers · revenue · The Impact of Digital · Value Proposition

The Revenue Shift and Digital

Media Companies Transforming Business Models in Digital Are you seeing your revenue shift? Are you seeing your traditional revenue sources decline? Are you finding the dynamic marketplace and digital disruption upending what has historically worked well for you? I am sure you answered yes to most if not all of the questions. You are not alone. One simply needs to look around to see retail, publishing, transportation and other sectors thrown, willingly and unwillingly, into a period of transformative change…

Kevin Novak
June 5, 2017
Demystifying Analytics for Editors and Publishers: Headlines and Words
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Editors and Publishers · The Impact of Digital

Demystifying Analytics for Editors and Publishers: Headlines and Words

Part 3 in a 3 Part Series In the last post of this 3-blog post series on Demystifying Analytics, I am going to cover how you can use analytics to measure the past performance and predict the future performance and related behaviors of your headlines. This form of insight goes beyond simple A/B testing of headlines and word choices and gives you historical and future information to aid your choices and decision-making. Have you struggled as an editor with word…

Kevin Novak
June 2, 2015
Demystifying Analytics: Engagement, Consumption, Amplification and More
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Editors and Publishers · The Impact of Digital

Demystifying Analytics: Engagement, Consumption, Amplification and More

Part 2 of a 3 Part Series Your editorial planning process in the digital world most likely contains 4 steps. You plan, content is developed, you work with the social media or digital team to optimize and the content gets posted. There should be an additional step in your process that is focused on measurement. You know your content, the impact you hope to have, the goal you hope to achieve, why not decide on how it will be measured…

Kevin Novak
June 2, 2015
Demystifying Data and Analytics for Editors and Publishers
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Editors and Publishers · The Impact of Digital

Demystifying Data and Analytics for Editors and Publishers

Part 1 of a 3 Part Series Part One: The Digital Experience and Introduction to Data and Analytics The Digital World has created significant opportunities and challenges for any organization but particularly those who must adjust to the new ways their “readers” consume, share and interact with digitally published content. Content is everywhere. It multiplies by the day, primary source, secondary source, opinions, comments, sentiment, word of mouth, great content, ok content, etc. It is a different world and one…

Kevin Novak
June 2, 2015
To Open Source or Not to Open Source: That is the Question
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Editors and Publishers · The Impact of Digital

To Open Source or Not to Open Source: That is the Question

Working with clients, speaking at a conference or engaged in a variety of different conversations; I am always asked: Should we go open source, you know Drupal or Word Press or some other available solution? Isn’t that going to keep costs low? It is free right? I think I sometimes answer this question once a day or at least several times a week. My answer is: I sit on the middle of the fence. It really depends. The next question:…

Kevin Novak
June 1, 2015
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