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Matching the Needs of HCPs

Leveraging Data to Increase Revenue and Retention: Association and Society Conferences and Events
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B2P Value Proposition · Data and Analytics Strategy · Digital Revenue Models · Matching the Needs of HCPs · Member Engagement · Member Retention · The Impact of Digital

Leveraging Data to Increase Revenue and Retention: Association and Society Conferences and Events

Why Exhibit at a Conference in the First Place? Face-to-face conferences create meaningful interactions, connections and activations with prospective members and customers. Educational programs and exhibitions compel both prospective members and customers to attend to seek value that translates to new knowledge and expanded networks. For Association and Society hosts and organizers, conferences and exhibitions are a rich revenue source and a productive channel to bring forward education and knowledge for its attendees. For Exhibitors and Sponsors, conferences and exhibitions…

Kevin Novak
September 30, 2019
Association Member Engagement: Your Path to Retention and Revenue
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Analytics · B2P · B2P Value Proposition · Beth Bush · Digital Revenue Models · Marketing Automation · Matching the Needs of HCPs · Member Acquisition · Member Engagement · Member Renewal · Member Retention · The Impact of Digital · Value Proposition

Association Member Engagement: Your Path to Retention and Revenue

Professional and trade associations routinely struggle with the acquisition and retention of members. Ultimately, members stay if they believe it is a valuable relationship. The solution? Member engagement through digital transformation is the link between acquisition and retention.  Engagement will propel professional association growth through increased member retention and greater interest among non-members to join. Digital Transformation Digital transformation is the application of technology to build new business models or processes by leveraging the convergence of people, business and systems…

Elizabeth Stansel
September 28, 2019
Audience Response Creates Improved Retention for HCP Continuing Education
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Matching the Needs of HCPs · The Impact of Digital

Audience Response Creates Improved Retention for HCP Continuing Education

The importance of data in healthcare continues to grow. Data is required and creates deep value for evidence-based practice, ensuring the right treatments are provided to patients and for identifying knowledge gaps, creating information awareness and determining where critical HCP focused education is needed. HCPs continue to gain most of their continuing medical education physically at annual conferences and local CE events while use of enduring online education remains majorly leveraged by younger professionals who are more comfortable in digital…

Kevin Novak
March 22, 2019
Know Your Audience: HCPs Savvy Information Seeking Behaviors
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Matching the Needs of HCPs · The Impact of Digital

Know Your Audience: HCPs Savvy Information Seeking Behaviors

HCP Desire for Short Form Content and the Rise of Mobile Healthcare professionals and practitioners (HCPs), like all consumers, have transformed the ways they seek and access information, education and content to solve problems, fulfill educational needs, answer questions and fill knowledge gaps. Typically, a major search engine is the first step to help reveal the most relevant and useful content to match an immediate need. A need for information resulting often before, during or immediately post patient encounter. Majorly,…

Kevin Novak
March 3, 2019
Improving Your Value and Relationship with Healthcare Professionals and Practitioners (HCPs)
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Matching the Needs of HCPs · The Impact of Digital

Improving Your Value and Relationship with Healthcare Professionals and Practitioners (HCPs)

Changing Medical Education, Information and Content Delivery Models Medical societies, associations and publishers have the opportunity to improve the value and relationship with healthcare professionals and practitioners (HCPs) by changing their education, information and content delivery models to more directly match the changed HCP consumption behaviors. Digital tools and platforms and the data they collect afford expanded and new opportunities to identify educational trends, information consumption and corresponding digital behaviors along with understanding of knowledge gaps across all types of…

Kevin Novak
March 3, 2019
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