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Lead Generation and Lead Scoring

Digital has transformed your market as current and prospect customers, members and subscribers have turned into modern buyers. The modern buyer desires companies and organizations to provide higher levels of product and service value, personalized services and meet expectations (at a high-quality level) for communication anytime and anywhere, regardless of channel. Preferences and desires have evolved to one-to-one connective engagement. Research is conducted before purchase (highly informed). Communication and services is expected across multiple channels (anytime and anyway) As your…

What’s Happening with Digital Advertising Revenue?

What you need to know: Many advertising publishers (your organization if you use advertising on your sites) are scratching their heads and wondering what is happening to their print and digital advertising revenue. Most are internalizing the news and hype that Facebook is stealing away their advertisers and therefore revenue. It is perhaps an easy excuse to explain away the revenue dips and the challenges. Facebook is, of course, having an impact but it isn’t the major factor impacting your…

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