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What is Behavioral Data?

How can behavioral data help You? The evolution and growth of digital and technology has afforded organizations a great opportunity to record, collect and gain intelligence from what is called behavioral data. Behavioral data is the capture of interaction, click, engagement,…

Audience Engagement Tactics

In my last post I wrote about Audience Development (AD) and Audience Engagement (AE). In that post I offered Audience engagement and measurement strategies and described how to create engagement and build relationships with your customers, your members, your subscribers and…

The Opportunity to Inspire

Time flies faster than one realizes. I had the opportunity back in 2011 to be a speaker at the Smithsonian's Ignite Conference. I had recently held the role as one of a handful of expert reviewers for the Smithsonian's next…

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