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Know Your Audience: HCPs Savvy Information Seeking Behaviors
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Matching the Needs of HCPs · The Impact of Digital

Know Your Audience: HCPs Savvy Information Seeking Behaviors

The Impact of Digital Know Your Audience: HCPs Savvy Information Seeking Behaviors By Kevin Novak March 3, 2019 6 min read HCP Desire for Short Form Content and the Rise of Mobile Healthcare professionals and practitioners (HCPs), like all consumers, have transformed the ways they seek and access information, education and content to solve problems, fulfill educational needs, answer questions and fill knowledge gaps. Typically, a major search engine is the first step to help reveal the most relevant and…

Kevin Novak
March 3, 2019
What is Behavioral Data?
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Data and Analytics Strategy · The Impact of Digital

What is Behavioral Data?

The Impact of Digital What is Behavioral Data? By Kevin Novak June 14, 2016 8 min read How can behavioral data help You? The evolution and growth of digital and technology has afforded organizations a great opportunity to record, collect and gain intelligence from what is called behavioral data. Behavioral data is the capture of interaction, click, engagement, movement through a website, actions taken via email marketing across the buyer journey, user movement through digital content and more. In short,…

Kevin Novak
June 14, 2016
Audience Engagement Tactics
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The Impact of Digital

Audience Engagement Tactics

The Impact of Digital Audience Engagement Tactics By Kevin Novak November 18, 2015 6 min read In my last post I wrote about Audience Development (AD) and Audience Engagement (AE). In that post I offered Audience engagement and measurement strategies and described how to create engagement and build relationships with your customers, your members, your subscribers and your constituencies. If you missed the post check it out here. Your customers (subscribers, members and constituencies) are fragmenting the marketplace as they…

Kevin Novak
November 18, 2015
The Opportunity to Inspire
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The Impact of Digital

The Opportunity to Inspire

The Impact of Digital The Opportunity to Inspire By Kevin Novak October 26, 2015 8 min read Time flies faster than one realizes. I had the opportunity back in 2011 to be a speaker at the Smithsonianâs Ignite Conference. I had recently held the role as one of a handful of expert reviewers for the Smithsonianâs next generation digital strategy encompassing technology, education and the digitization of content. A true privilege and I was so honored to be asked. The…

Kevin Novak
October 26, 2015
The Mobile and App Debate: Where do you apply your strategic energy?
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The Impact of Digital

The Mobile and App Debate: Where do you apply your strategic energy?

The Impact of Digital The Mobile and App Debate: Where do you apply your strategic energy? By Kevin Novak September 29, 2015 5 min read The chase for the shiny new thing…. Digital has continued to create great value and many new opportunities for organizations to consider as they embrace their customers and the use new ways to interact. Organizations want to create a loyal word of mouth constituency. Ultimately, every organization is in business to grow, represent and generate…

Kevin Novak
September 29, 2015
Association Benchmarking and Content Analytics
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Data and Analytics Strategy · The Impact of Digital

Association Benchmarking and Content Analytics

The Impact of Digital Association Benchmarking and Content Analytics By Kevin Novak September 17, 2015 3 min read Understand How to Benchmark Your Digital Performance Associations and non-profits often seek to benchmark their performance in digital against other associations. I would offer that it is better to seek benchmarks around the subject matter you represent and not compare your organization to other associations. In today’s digital environment, content grows exponentially with many organizations, individuals and groups seeking to create authority…

Kevin Novak
September 17, 2015
Data Strategy: Your Strategic Weapon
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Data and Analytics Strategy

Data Strategy: Your Strategic Weapon

Data and Analytics Strategy Data Strategy: Your Strategic Weapon By Kevin Novak September 16, 2015 5 min read Developing and implementing a data strategy can lead to data stores representing a 360-degree view of members, customers and subscribers across the organization. The data collected, managed and mined as specified in a data strategy and plan can enable real time descriptive, predictive and prescriptive intelligence using rules, models and algorithms that create an opportunity to use data driven management decision-making. Using…

Kevin Novak
September 16, 2015
Data, Analytics and Your CRM, AMS or SMS Systems
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Data and Analytics Strategy · The Impact of Digital

Data, Analytics and Your CRM, AMS or SMS Systems

The Impact of Digital Data, Analytics and Your CRM, AMS or SMS Systems By Kevin Novak September 16, 2015 6 min read Most organizations have a treasure trove of data and therefore the basis for gaining intelligence that leads to stable, increased or new direct or indirect revenue. The Data in Your Systems The data is often contained in a Customer Relationship Management System (CRM), an Association Management System (AMS), a Subscription Management System (SMS), in Sales Software or basic…

Kevin Novak
September 16, 2015
The Cycles of Human Behavior and Experience
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The Age of the Customer · The Impact of Digital

The Cycles of Human Behavior and Experience

The Impact of Digital The Cycles of Human Behavior and Experience By Kevin Novak September 15, 2015 8 min read Creating Brand Equity The Customer Journey in a multi-channel world is comprised of a variety of factors that need to be considered, understood and addressed if an organization is going to be successful in holding on to and growing their customer base. Digital adoption for interacting, shopping, learning and seeking information and opinion continues to explode across all demographical segments…

Kevin Novak
September 15, 2015
Demystifying Analytics for Editors and Publishers: Headlines and Words
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Editors and Publishers · The Impact of Digital

Demystifying Analytics for Editors and Publishers: Headlines and Words

The Impact of Digital Demystifying Analytics for Editors and Publishers: Headlines and Words By Kevin Novak June 2, 2015 9 min read Part 3 in a 3 Part Series In the last post of this 3-blog post series on Demystifying Analytics, I am going to cover how you can use analytics to measure the past performance and predict the future performance and related behaviors of your headlines. This form of insight goes beyond simple A/B testing of headlines and word…

Kevin Novak
June 2, 2015
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