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B2B Transformation Requires Innovation

Are you feeling the shifting sands in the current business environment? The business environment and the market are evolving at a rapid pace. Traditional business models aren’t producing the expected results nor the level of revenue required to maintain and…

The Convergence of B2C and B2B Buyer Behaviors

Challenged with conversion? The B2C and B2B business environment and the market are evolving as buyer behaviors change. The changes in awareness (finding information), consideration (evaluating options) and decision (making the purchase) are significant and challenge firmly held beliefs on…

The Revenue Shift and Digital

Media Companies Transforming Business Models in Digital Are you seeing your revenue shift? Are you seeing your traditional revenue sources decline? Are you finding the dynamic marketplace and digital disruption upending what has historically worked well for you? I am…

Lead Generation and Lead Scoring

Digital has transformed your market as current and prospect customers, members and subscribers have turned into modern buyers. The modern buyer desires companies and organizations to provide higher levels of product and service value, personalized services and meet expectations (at…

Opportunity to Inspire Video

The "Opportunity to Inspire" video from the Council of Libraries and Information Resources (CLIR) and Digital Libraries Federation (DLF) Open Lab Ignite Event has been published on You Tube. Libraries, Archives, Museums and others who represent cultural institutions throughout the world…

What is Behavioral Data?

How can behavioral data help You? The evolution and growth of digital and technology has afforded organizations a great opportunity to record, collect and gain intelligence from what is called behavioral data. Behavioral data is the capture of interaction, click, engagement,…

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