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Elizabeth Stansel

This author has written 4 articles
Is Your Association or Society Essential?
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B2P · B2P Value Proposition · Member Acquisition · Member Engagement · Member Renewal · Member Retention · The Impact of Digital · Value Proposition

Is Your Association or Society Essential?

Growing Preparedness and Trust In the era of the Covid-19 pandemic, the concept of whether your business, or your job, is essential has moved to the forefront of our society.  According to various news sources e.g., FastCompany, Business Insider, US News Report, and Fortune:  the consensus is that an essential organization offers services critical for a functional society and that the interruption of these services would endanger the life, health or personal safety of the whole or part of the…

Elizabeth Stansel
July 14, 2020
Association Member Engagement: Your Path to Retention and Revenue
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Analytics · B2P · B2P Value Proposition · Beth Bush · Digital Revenue Models · Marketing Automation · Matching the Needs of HCPs · Member Acquisition · Member Engagement · Member Renewal · Member Retention · The Impact of Digital · Value Proposition

Association Member Engagement: Your Path to Retention and Revenue

Professional and trade associations routinely struggle with the acquisition and retention of members. Ultimately, members stay if they believe it is a valuable relationship. The solution? Member engagement through digital transformation is the link between acquisition and retention.  Engagement will propel professional association growth through increased member retention and greater interest among non-members to join. Digital Transformation Digital transformation is the application of technology to build new business models or processes by leveraging the convergence of people, business and systems…

Elizabeth Stansel
September 28, 2019
B2P Case Study: Dramatically Increasing Membership Among Science Teachers
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revenue · The Impact of Digital · Value Proposition

B2P Case Study: Dramatically Increasing Membership Among Science Teachers

Increasing relevance via data, segmentation and using a B2P Approach Digital continues to disrupt traditional models and practices. The growth of content alone has upended formerly lucrative publishing businesses and radically changed the relationship of associations to members and member prospects. What was once seen as a easy purchase, join or renewal decision is now made more challenging as “loyalty” isn’t a given. The “choices” in today’s marketplace are vast and the expectations of individuals are highly personalized. The modern…

Elizabeth Stansel
June 18, 2017
The B2P Approach: How to Make a Member Value Proposition, and Why It’s Important
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B2P Value Proposition · Beth Bush · revenue · The Impact of Digital · Value Proposition

The B2P Approach: How to Make a Member Value Proposition, and Why It’s Important

Is your current value proposition creating the results you expect? We are introducing a new approach called B2P or Business to Professional. As the modern buyer evolves their behaviors, personalization and communication of value to an individual has become critical to producing the results you expect. As the modern buyer becomes the majority, chances are your business or organization isn’t communicating its benefits to members in an optimized way. Rather than targeting specific individual groups and truly understand a customer’s…

Elizabeth Stansel
June 17, 2017
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