Contact@2040Digital.com or call us at ‪(240) 630-4674‬

B2P

Building a Relationship of Trust
View Post
B2P · B2P Value Proposition · Data and Analytics Strategy · Digital Revenue Models · Marketing Automation · Member Acquisition · Member Engagement · Member Renewal · Member Retention · The Age of the Customer · The Impact of Digital · Transformation · Value Proposition

The Customer Value Proposition and Relationship of Trust

First-Party Data Transformation in the Age of Compliance With evolving privacy policies and technology changes facing organizations of all sizes, the operative strategy is getting back to basics and building an ecosystem of trust with your stakeholders. This ecosystem strategically focuses on building and deepening first-party data and shifts a culture to be data driven. The value proposition you offer your customers, members, clients, and employees serves as the greatest opportunity to deliver quality and a relationship that is authentic,…

Kevin Novak
June 15, 2021
Is Your Association or Society Essential?
View Post
B2P · B2P Value Proposition · Member Acquisition · Member Engagement · Member Renewal · Member Retention · The Impact of Digital · Value Proposition

Is Your Association or Society Essential?

Growing Preparedness and Trust In the era of the Covid-19 pandemic, the concept of whether your business, or your job, is essential has moved to the forefront of our society.  According to various news sources e.g., FastCompany, Business Insider, US News Report, and Fortune:  the consensus is that an essential organization offers services critical for a functional society and that the interruption of these services would endanger the life, health or personal safety of the whole or part of the…

Elizabeth Stansel
July 14, 2020
Association Member Engagement: Your Path to Retention and Revenue
View Post
Analytics · B2P · B2P Value Proposition · Beth Bush · Digital Revenue Models · Marketing Automation · Matching the Needs of HCPs · Member Acquisition · Member Engagement · Member Renewal · Member Retention · The Impact of Digital · Value Proposition

Association Member Engagement: Your Path to Retention and Revenue

Professional and trade associations routinely struggle with the acquisition and retention of members. Ultimately, members stay if they believe it is a valuable relationship. The solution? Member engagement through digital transformation is the link between acquisition and retention.  Engagement will propel professional association growth through increased member retention and greater interest among non-members to join. Digital Transformation Digital transformation is the application of technology to build new business models or processes by leveraging the convergence of people, business and systems…

Elizabeth Stansel
September 28, 2019
Creating the Content Machine and Organic Search Series
View Post
B2P · Creating the Content Machine · Editors and Publishers · Organic Search · The Impact of Digital

Creating the Content Machine and Organic Search Series

Organic Search for Publishers is an eight part series designed to help you and your publishing organization develop and implement an effective content machine strategy. The blog series and transcripts are adapted from a podcast series 2040 Digital created for Subscription Insider. To subscribe and listen to the podcast series (all eight episodes are available) visit our page, Subscription Insider or go to iTunes. The series offers detailed instruction for anyone producing content: for editorial teams, marketing teams, sales teams,…

Kevin Novak
December 19, 2017
Back To Top