The Impact of Digital Data, Analytics and Your CRM, AMS or SMS Systems By Kevin Novak September 16, 2015 6 min read Most organizations have a treasure trove of data and therefore the basis for gaining intelligence that leads to…
The Impact of Digital The Cycles of Human Behavior and Experience By Kevin Novak September 15, 2015 8 min read Creating Brand Equity The Customer Journey in a multi-channel world is comprised of a variety of factors that need to…
The Impact of Digital Mapping the Multi-Channel Customer and Member Journey By Kevin Novak June 26, 2015 7 min read “We are in the age of the customer” that is what many across industries are hearing on a daily basis…
The Impact of Digital Demystifying Analytics for Editors and Publishers: Headlines and Words By Kevin Novak June 2, 2015 9 min read Part 3 in a 3 Part Series In the last post of this 3-blog post series on Demystifying…
The Impact of Digital Demystifying Analytics: Engagement, Consumption, Amplification and More June 2, 2015|10 min read Part 2 of a 3 Part Series Your editorial planning process in the digital world most likely contains 4 steps. You plan, content is…
The Impact of Digital Demystifying Data and Analytics for Editors and Publishers By Kevin Novak June 2, 2015 20 min read Part 1 of a 3 Part Series Part One: The Digital Experience and Introduction to Data and Analytics The…
The Impact of Digital To Open Source or Not to Open Source: That is the Question By Kevin Novak June 1, 2015 10 min read Working with clients, speaking at a conference or engaged in a variety of different conversations;…
The Impact of Digital Origami and Digital By Kevin Novak May 27, 2015 3 min read How is Digital Like Origami? When you look at the intricate simplicity of a beautifully-crafted piece of origami, your first thought is probably not…
The Impact of Digital Why You Should Build a Modern Customer Experience By Kevin Novak November 14, 2014 6 min read Tom Anderson from Anderson Digital 2020 interviewed me ahead of speaking at the Gilbane Conference next month: Tom: I’m…
The Impact of Digital Don’t Keep Digging: How Digital and Knowledge Frees You By Kevin Novak October 13, 2014 5 min read Take a look at the holes in these two photos. One is wide and shallow. The other is…