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Middle Management’s Loyalty Conflict During Transformations

Middle Management’s Loyalty Conflict During Transformations Why the people caught between senior leadership and frontline employees often become transformation bottlenecks—and how to turn them into champions Take Our Readiness Assessment The Impossible Position That Destroys Transformations Middle managers face an impossible psychological burden during transformations: complete loyalty to two opposing forces. Senior leadership demands that they champion change initiatives, while their teams depend on them for protection from organizational chaos. This dual loyalty creates internal conflict that often manifests as…

The Customer Value Proposition and Relationship of Trust

First-Party Data Transformation in the Age of Compliance With evolving privacy policies and technology changes facing organizations of all sizes, the operative strategy is getting back to basics and building an ecosystem of trust with your stakeholders. This ecosystem strategically focuses on building and deepening first-party data and shifts a culture to be data driven. The value proposition you offer your customers, members, clients, and employees serves as the greatest opportunity to deliver quality and a relationship that is authentic,…

The Changing US Privacy Landscape in 2021

Consumer Privacy and Regulatory Compliance Organizational Transformation Considerations The friction between balancing personalization with privacy is a challenge for any organization transforming its business to a digital model. Privacy policies established in the European Union a few years ago are guiding new regulations in the US, and recent announcements from American tech companies are preparing us for a new digital data, communications, and marketing reality.  A reality that at its core significantly alters and limits marketing techniques, data collection and…

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