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The Age of the Customer

Building a Relationship of Trust
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B2P · B2P Value Proposition · Data and Analytics Strategy · Digital Revenue Models · Marketing Automation · Member Acquisition · Member Engagement · Member Renewal · Member Retention · The Age of the Customer · The Impact of Digital · Transformation · Value Proposition

The Customer Value Proposition and Relationship of Trust

First-Party Data Transformation in the Age of Compliance With evolving privacy policies and technology changes facing organizations of all sizes, the operative strategy is getting back to basics and building an ecosystem of trust with your stakeholders. This ecosystem strategically focuses on building and deepening first-party data and shifts a culture to be data driven. The value proposition you offer your customers, members, clients, and employees serves as the greatest opportunity to deliver quality and a relationship that is authentic,…

Kevin Novak
June 15, 2021
Clearing Internet History Image
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Analytics · Data and Analytics Strategy · Digital Revenue Models · Marketing Automation · Member Engagement · The Age of the Customer · The Impact of Digital · Transformation

The Changing US Privacy Landscape in 2021

Consumer Privacy and Regulatory Compliance Organizational Transformation Considerations The friction between balancing personalization with privacy is a challenge for any organization transforming its business to a digital model. Privacy policies established in the European Union a few years ago are guiding new regulations in the US, and recent announcements from American tech companies are preparing us for a new digital data, communications, and marketing reality.  A reality that at its core significantly alters and limits marketing techniques, data collection and…

Kevin Novak
June 15, 2021
The Convergence of B2C and B2B Buyer Behaviors
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Digital Revenue Models · revenue · The Age of the Customer · The Impact of Digital · Value Proposition

The Convergence of B2C and B2B Buyer Behaviors

Challenged with conversion? The B2C and B2B business environment and the market are evolving as buyer behaviors change. The changes in awareness (finding information), consideration (evaluating options) and decision (making the purchase) are significant and challenge firmly held beliefs on how to engage and convert B2C consumers or B2B buyers. Most of the practices and methods that historically worked in a physical realm (or at least were believed to be effective in producing the desired results) surely aren’t producing now…

Kevin Novak
June 30, 2017
Conscious vs Subconscious Decision Making
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Data and Analytics Strategy · The Age of the Customer · The Impact of Digital

Conscious vs Subconscious Decision Making

We all believe we make conscious decisions every day. The power and influence of the subconscious is often overlooked and we often fail to see the impact it has. How many times have you made a decision in the moment? How many times have you simply made a decision based on “Gut” feel? Do you remember actually thinking and processing options and alternatives in that moment or before you “felt” the right decision to make? Do you remember thinking it…

Kevin Novak
June 13, 2016
The Cycles of Human Behavior and Experience
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The Age of the Customer · The Impact of Digital

The Cycles of Human Behavior and Experience

The Customer Journey in a multi-channel world is comprised of a variety of factors that need to be considered, understood and addressed if an organization is going to be successful in holding on to and growing their customer base. Digital adoption for interacting, shopping, learning and seeking information and opinion continues to explode across all demographical segments. Its not just the millenials anymore. It is now common to see an older adult acclimated to checking out product information, seeking directions…

Kevin Novak
September 15, 2015
Mapping the Multi-Channel Customer and Member Journey
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The Age of the Customer · The Impact of Digital

Mapping the Multi-Channel Customer and Member Journey

“We are in the age of the customer” that is what many across industries are hearing on a daily basis whether in the news, online or in their company or organization meetings. Some shrug and say what is so different? “We have always needed customers to buy our products, read our content or we have always needed members to belong to our organization. We are here to provide to our customers/members and reap the revenue and other benefits.” In many…

Kevin Novak
June 26, 2015
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