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B2P Value Proposition

Building a Relationship of Trust
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B2P · B2P Value Proposition · Data and Analytics Strategy · Digital Revenue Models · Marketing Automation · Member Acquisition · Member Engagement · Member Renewal · Member Retention · The Age of the Customer · The Impact of Digital · Transformation · Value Proposition

The Customer Value Proposition and Relationship of Trust

First-Party Data Transformation in the Age of Compliance With evolving privacy policies and technology changes facing organizations of all sizes, the operative strategy is getting back to basics and building an ecosystem of trust with your stakeholders. This ecosystem strategically focuses on building and deepening first-party data and shifts a culture to be data driven. The value proposition you offer your customers, members, clients, and employees serves as the greatest opportunity to deliver quality and a relationship that is authentic,…

Kevin Novak
June 15, 2021
Is Your Association or Society Essential?
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B2P · B2P Value Proposition · Member Acquisition · Member Engagement · Member Renewal · Member Retention · The Impact of Digital · Value Proposition

Is Your Association or Society Essential?

Growing Preparedness and Trust In the era of the Covid-19 pandemic, the concept of whether your business, or your job, is essential has moved to the forefront of our society.  According to various news sources e.g., FastCompany, Business Insider, US News Report, and Fortune:  the consensus is that an essential organization offers services critical for a functional society and that the interruption of these services would endanger the life, health or personal safety of the whole or part of the…

Elizabeth Stansel
July 14, 2020
Leveraging Data to Increase Revenue and Retention: Association and Society Conferences and Events
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B2P Value Proposition · Data and Analytics Strategy · Digital Revenue Models · Matching the Needs of HCPs · Member Engagement · Member Retention · The Impact of Digital

Leveraging Data to Increase Revenue and Retention: Association and Society Conferences and Events

Why Exhibit at a Conference in the First Place? Face-to-face conferences create meaningful interactions, connections and activations with prospective members and customers. Educational programs and exhibitions compel both prospective members and customers to attend to seek value that translates to new knowledge and expanded networks. For Association and Society hosts and organizers, conferences and exhibitions are a rich revenue source and a productive channel to bring forward education and knowledge for its attendees. For Exhibitors and Sponsors, conferences and exhibitions…

Kevin Novak
September 30, 2019
Association Member Engagement: Your Path to Retention and Revenue
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Analytics · B2P · B2P Value Proposition · Beth Bush · Digital Revenue Models · Marketing Automation · Matching the Needs of HCPs · Member Acquisition · Member Engagement · Member Renewal · Member Retention · The Impact of Digital · Value Proposition

Association Member Engagement: Your Path to Retention and Revenue

Professional and trade associations routinely struggle with the acquisition and retention of members. Ultimately, members stay if they believe it is a valuable relationship. The solution? Member engagement through digital transformation is the link between acquisition and retention.  Engagement will propel professional association growth through increased member retention and greater interest among non-members to join. Digital Transformation Digital transformation is the application of technology to build new business models or processes by leveraging the convergence of people, business and systems…

Elizabeth Stansel
September 28, 2019
The B2P Approach: How to Make a Member Value Proposition, and Why It’s Important
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B2P Value Proposition · Beth Bush · revenue · The Impact of Digital · Value Proposition

The B2P Approach: How to Make a Member Value Proposition, and Why It’s Important

Is your current value proposition creating the results you expect? We are introducing a new approach called B2P or Business to Professional. As the modern buyer evolves their behaviors, personalization and communication of value to an individual has become critical to producing the results you expect. As the modern buyer becomes the majority, chances are your business or organization isn’t communicating its benefits to members in an optimized way. Rather than targeting specific individual groups and truly understand a customer’s…

Elizabeth Stansel
June 17, 2017
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