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Marketing Automation

Building a Relationship of Trust
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B2P · B2P Value Proposition · Data and Analytics Strategy · Digital Revenue Models · Marketing Automation · Member Acquisition · Member Engagement · Member Renewal · Member Retention · The Age of the Customer · The Impact of Digital · Transformation · Value Proposition

The Customer Value Proposition and Relationship of Trust

First-Party Data Transformation in the Age of Compliance With evolving privacy policies and technology changes facing organizations of all sizes, the operative strategy is getting back to basics and building an ecosystem of trust with your stakeholders. This ecosystem strategically focuses on building and deepening first-party data and shifts a culture to be data driven. The value proposition you offer your customers, members, clients, and employees serves as the greatest opportunity to deliver quality and a relationship that is authentic,…

Kevin Novak
June 15, 2021
Clearing Internet History Image
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Analytics · Data and Analytics Strategy · Digital Revenue Models · Marketing Automation · Member Engagement · The Age of the Customer · The Impact of Digital · Transformation

The Changing US Privacy Landscape in 2021

Consumer Privacy and Regulatory Compliance Organizational Transformation Considerations The friction between balancing personalization with privacy is a challenge for any organization transforming its business to a digital model. Privacy policies established in the European Union a few years ago are guiding new regulations in the US, and recent announcements from American tech companies are preparing us for a new digital data, communications, and marketing reality.  A reality that at its core significantly alters and limits marketing techniques, data collection and…

Kevin Novak
June 15, 2021
Association Member Engagement: Your Path to Retention and Revenue
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Analytics · B2P · B2P Value Proposition · Beth Bush · Digital Revenue Models · Marketing Automation · Matching the Needs of HCPs · Member Acquisition · Member Engagement · Member Renewal · Member Retention · The Impact of Digital · Value Proposition

Association Member Engagement: Your Path to Retention and Revenue

Professional and trade associations routinely struggle with the acquisition and retention of members. Ultimately, members stay if they believe it is a valuable relationship. The solution? Member engagement through digital transformation is the link between acquisition and retention.  Engagement will propel professional association growth through increased member retention and greater interest among non-members to join. Digital Transformation Digital transformation is the application of technology to build new business models or processes by leveraging the convergence of people, business and systems…

Elizabeth Stansel
September 28, 2019
Why Behavioral Data Matters (2018) Updated for 2025
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Analytics · data · Data and Analytics Strategy · Digital Revenue Models · Kevin Novak · Marketing Automation · The Impact of Digital

Why Behavioral Data Matters (2018) Updated for 2025

How Can Behavioral Data Help You? (2025 Update) By Kevin Novak Originally published 2016, updated 2018. This new 2025 update reflects significant advances in privacy regulations, AI/ML capabilities, and first-party data strategies that have transformed how organizations collect and leverage behavioral data. Behavioral data is the capture of interaction, click, engagement, movement through a website, actions taken via email marketing across the buyer journey and user movement through digital content. The evolution and growth of digital and technology have given…

Kevin Novak
September 23, 2018
Digital Marketing for Beginners – Going Inbound
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Data and Analytics Strategy · Marketing Automation · Penny Little · The Impact of Digital

Digital Marketing for Beginners – Going Inbound

Are you a Digital Marketing beginner?  Going Inbound for the first time?  Interested in learning how digital marketing can help you grow your business? Have more questions than answers? If you are a new business owner, or even someone who has been in business for some time but are relying on old “outbound” methods of marketing, the best way to get started is by understanding how digital and inbound marketing methods go together toward a successful digital marketing strategy. Let’s…

Kevin Novak
July 31, 2017
Lead Generation and Lead Scoring
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Marketing Automation · revenue · The Impact of Digital · Value Proposition

Lead Generation and Lead Scoring

Digital has transformed your market as current and prospect customers, members and subscribers have turned into modern buyers. The modern buyer desires companies and organizations to provide higher levels of product and service value, personalized services and meet expectations (at a high-quality level) for communication anytime and anywhere, regardless of channel. Preferences and desires have evolved to one-to-one connective engagement. Research is conducted before purchase (highly informed). Communication and services is expected across multiple channels (anytime and anyway) As your…

Kevin Novak
December 8, 2016
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