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B2B Transformation Requires Innovation
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Digital Revenue Models · Innovation · revenue · The Impact of Digital · Value Proposition

B2B Transformation Requires Innovation

Are you feeling the shifting sands in the current business environment? The business environment and the market are evolving at a rapid pace. Traditional business models aren’t producing the expected results nor the level of revenue required to maintain and grow the business. Today’s environment requires a business to understand what is evolving around them and to also look inward to determine what is possible, what change is required and how a business can be positioned to maximize the highly…

Kevin Novak
July 6, 2017
The Convergence of B2C and B2B Buyer Behaviors
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Digital Revenue Models · revenue · The Age of the Customer · The Impact of Digital · Value Proposition

The Convergence of B2C and B2B Buyer Behaviors

Challenged with conversion? The B2C and B2B business environment and the market are evolving as buyer behaviors change. The changes in awareness (finding information), consideration (evaluating options) and decision (making the purchase) are significant and challenge firmly held beliefs on how to engage and convert B2C consumers or B2B buyers. Most of the practices and methods that historically worked in a physical realm (or at least were believed to be effective in producing the desired results) surely aren’t producing now…

Kevin Novak
June 30, 2017
B2P Case Study: Dramatically Increasing Membership Among Science Teachers
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revenue · The Impact of Digital · Value Proposition

B2P Case Study: Dramatically Increasing Membership Among Science Teachers

Increasing relevance via data, segmentation and using a B2P Approach Digital continues to disrupt traditional models and practices. The growth of content alone has upended formerly lucrative publishing businesses and radically changed the relationship of associations to members and member prospects. What was once seen as a easy purchase, join or renewal decision is now made more challenging as “loyalty” isn’t a given. The “choices” in today’s marketplace are vast and the expectations of individuals are highly personalized. The modern…

Elizabeth Stansel
June 18, 2017
The B2P Approach: How to Make a Member Value Proposition, and Why It’s Important
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B2P Value Proposition · Beth Bush · revenue · The Impact of Digital · Value Proposition

The B2P Approach: How to Make a Member Value Proposition, and Why It’s Important

Is your current value proposition creating the results you expect? We are introducing a new approach called B2P or Business to Professional. As the modern buyer evolves their behaviors, personalization and communication of value to an individual has become critical to producing the results you expect. As the modern buyer becomes the majority, chances are your business or organization isn’t communicating its benefits to members in an optimized way. Rather than targeting specific individual groups and truly understand a customer’s…

Elizabeth Stansel
June 17, 2017
Top 3 Ways Niche Publishers and Media Companies can Transform Their Digital Revenue Model
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Data and Analytics Strategy · Digital Revenue Models · Editors and Publishers · revenue · The Impact of Digital · Value Proposition

Top 3 Ways Niche Publishers and Media Companies can Transform Their Digital Revenue Model

The Content Machine, Data and Technology A recent report by MIT Sloan Management Review and Deloitte found that nearly 90% of managers surveyed report that their industry is likely to be disrupted by digital technologies. Yet less than half of the managers report that their company is doing enough to prepare for this disruption.  When digital is a focus, it is most often at the surface level or what is often equated as the “presentation layer” that the customer sees…

Kevin Novak
June 5, 2017
The Revenue Shift and Digital
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Data and Analytics Strategy · Digital Advertising Trends · Digital Revenue Models · Editors and Publishers · revenue · The Impact of Digital · Value Proposition

The Revenue Shift and Digital

Media Companies Transforming Business Models in Digital Are you seeing your revenue shift? Are you seeing your traditional revenue sources decline? Are you finding the dynamic marketplace and digital disruption upending what has historically worked well for you? I am sure you answered yes to most if not all of the questions. You are not alone. One simply needs to look around to see retail, publishing, transportation and other sectors thrown, willingly and unwillingly, into a period of transformative change…

Kevin Novak
June 5, 2017
Lead Generation and Lead Scoring
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Marketing Automation · revenue · The Impact of Digital · Value Proposition

Lead Generation and Lead Scoring

Digital has transformed your market as current and prospect customers, members and subscribers have turned into modern buyers. The modern buyer desires companies and organizations to provide higher levels of product and service value, personalized services and meet expectations (at a high-quality level) for communication anytime and anywhere, regardless of channel. Preferences and desires have evolved to one-to-one connective engagement. Research is conducted before purchase (highly informed). Communication and services is expected across multiple channels (anytime and anyway) As your…

Kevin Novak
December 8, 2016
What’s Happening with Digital Advertising Revenue?
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Digital Advertising Trends · revenue · The Impact of Digital · Value Proposition

What’s Happening with Digital Advertising Revenue?

What you need to know: Many advertising publishers (your organization if you use advertising on your sites) are scratching their heads and wondering what is happening to their print and digital advertising revenue. Most are internalizing the news and hype that Facebook is stealing away their advertisers and therefore revenue. It is perhaps an easy excuse to explain away the revenue dips and the challenges. Facebook is, of course, having an impact but it isn’t the major factor impacting your…

Kevin Novak
November 4, 2016