Value Proposition Archives

B2P · B2P Value Proposition · Data and Analytics Strategy · Digital Revenue Models · Marketing Automation · Member Acquisition · Member Engagement · Member Renewal · Member Retention · The Age of the Customer · The Impact of Digital · Transformation · Value Proposition

The Customer Value Proposition and Relationship of Trust

First-Party Data Transformation in the Age of Compliance With evolving privacy policies and technology changes facing organizations of all sizes, the operative strategy is getting back to basics and building an ecosystem of trust with your stakeholders. This ecosystem strategically focuses on building and deepening first-party data and shifts a culture to be data driven. The value proposition you offer your customers, members, clients, and employees serves as the greatest opportunity to deliver quality and a relationship that is authentic,…

Kevin Novak

June 15, 2021

Is Your Association or Society Essential?

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B2P · B2P Value Proposition · Member Acquisition · Member Engagement · Member Renewal · Member Retention · The Impact of Digital · Value Proposition

Is Your Association or Society Essential?

Growing Preparedness and Trust In the era of the Covid-19 pandemic, the concept of whether your business, or your job, is essential has moved to the forefront of our society. According to various news sources e.g., FastCompany, Business Insider, US News Report, and Fortune: the consensus is that an essential organization offers services critical for a functional society and that the interruption of these services would endanger the life, health or personal safety of the whole or part of the…

Elizabeth Stansel

July 14, 2020

Sustaining Relevance and Revenue: The AIA Story

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Digital Revenue Models · Member Engagement · Member Renewal · Member Retention · The Impact of Digital · Value Proposition

Sustaining Relevance and Revenue: The AIA Story

2020 Update: A Correlation of Times and Events As the World grapples with the Coronavirus crisis and resulting uncertainty in life, the economy and the future, there are similarities found in 2008 on what we may expect and what we should prepare for. Associations are and will be needed more than ever to serve the role as a resource, a convener and networking hub. That role is and may continue to be represented majorly in digital means and ways. Many,…

Kevin Novak

March 24, 2020

Association Member Engagement: Your Path to Retention and Revenue

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Analytics · B2P · B2P Value Proposition · Beth Bush · Digital Revenue Models · Marketing Automation · Matching the Needs of HCPs · Member Acquisition · Member Engagement · Member Renewal · Member Retention · The Impact of Digital · Value Proposition

Association Member Engagement: Your Path to Retention and Revenue

Professional and trade associations routinely struggle with the acquisition and retention of members. Ultimately, members stay if they believe it is a valuable relationship. The solution? Member engagement through digital transformation is the link between acquisition and retention. Engagement will propel professional association growth through increased member retention and greater interest among non-members to join. Digital Transformation Digital transformation is the application of technology to build new business models or processes by leveraging the convergence of people, business and systems…

Elizabeth Stansel

September 28, 2019

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Digital Revenue Models · Innovation · revenue · The Impact of Digital · Value Proposition

B2B Transformation Requires Innovation

Are you feeling the shifting sands in the current business environment? The business environment and the market are evolving at a rapid pace. Traditional business models aren’t producing the expected results nor the level of revenue required to maintain and grow the business. Today’s environment requires a business to understand what is evolving around them and to also look inward to determine what is possible, what change is required and how a business can be positioned to maximize the highly…

Kevin Novak

July 6, 2017

The Convergence of B2C and B2B Buyer Behaviors

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Digital Revenue Models · revenue · The Age of the Customer · The Impact of Digital · Value Proposition

The Convergence of B2C and B2B Buyer Behaviors

Challenged with conversion? The B2C and B2B business environment and the market are evolving as buyer behaviors change. The changes in awareness (finding information), consideration (evaluating options) and decision (making the purchase) are significant and challenge firmly held beliefs on how to engage and convert B2C consumers or B2B buyers. Most of the practices and methods that historically worked in a physical realm (or at least were believed to be effective in producing the desired results) surely aren’t producing now…

Kevin Novak

June 30, 2017

B2P Case Study: Dramatically Increasing Membership Among Science Teachers

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revenue · The Impact of Digital · Value Proposition

B2P Case Study: Dramatically Increasing Membership Among Science Teachers

Increasing relevance via data, segmentation and using a B2P Approach Digital continues to disrupt traditional models and practices. The growth of content alone has upended formerly lucrative publishing businesses and radically changed the relationship of associations to members and member prospects. What was once seen as a easy purchase, join or renewal decision is now made more challenging as “loyalty” isn’t a given. The “choices” in today’s marketplace are vast and the expectations of individuals are highly personalized. The modern…

Elizabeth Stansel

June 18, 2017

The B2P Approach: How to Make a Member Value Proposition, and Why It’s Important

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B2P Value Proposition · Beth Bush · revenue · The Impact of Digital · Value Proposition

The B2P Approach: How to Make a Member Value Proposition, and Why It’s Important

Is your current value proposition creating the results you expect? We are introducing a new approach called B2P or Business to Professional. As the modern buyer evolves their behaviors, personalization and communication of value to an individual has become critical to producing the results you expect. As the modern buyer becomes the majority, chances are your business or organization isn’t communicating its benefits to members in an optimized way. Rather than targeting specific individual groups and truly understand a customer’s…

Elizabeth Stansel

June 17, 2017

Top 3 Ways Niche Publishers and Media Companies can Transform Their Digital Revenue Model

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Data and Analytics Strategy · Digital Revenue Models · Editors and Publishers · revenue · The Impact of Digital · Value Proposition

Top 3 Ways Niche Publishers and Media Companies can Transform Their Digital Revenue Model

The Content Machine, Data and Technology A recent report by MIT Sloan Management Review and Deloitte found that nearly 90% of managers surveyed report that their industry is likely to be disrupted by digital technologies. Yet less than half of the managers report that their company is doing enough to prepare for this disruption. When digital is a focus, it is most often at the surface level or what is often equated as the “presentation layer” that the customer sees…

Kevin Novak

June 5, 2017

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Data and Analytics Strategy · Digital Advertising Trends · Digital Revenue Models · Editors and Publishers · revenue · The Impact of Digital · Value Proposition

The Revenue Shift and Digital

Media Companies Transforming Business Models in Digital Are you seeing your revenue shift? Are you seeing your traditional revenue sources decline? Are you finding the dynamic marketplace and digital disruption upending what has historically worked well for you? I am sure you answered yes to most if not all of the questions. You are not alone. One simply needs to look around to see retail, publishing, transportation and other sectors thrown, willingly and unwillingly, into a period of transformative change…

Kevin Novak

June 5, 2017

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